Assessment 5: Logo/Pitch or Treatment Sheet

‘Dial tone’ treatment sheet from dusty96

Print and Video Brief 

1. Create a company logo (film) or create title of your publication (print). 

You can use this logo/title to create a house style/brand identity between your products. For video students this is a group task. 

The following link will take you to an example of how you can show the creation of your logo for film. http://liamhedleyg321.blogspot.co.uk/2012/02/company-logo_15.html

FOR PRINT STUDENTS you must decide on a name for your publication. This must reflect the genre of music which you decide to create a publication for.

You can experiment with colours and font styles. Try the following sites for ideas about fonts.

http://www.dafont.com/
http://www.fontsquirrel.com/
http://www.urbanfonts.com/free-fonts.htm

2. Create a mood board of ideas/initial ideas.

This is the start of the development of your ideas for your project.

For film you could start and consider narrative, characters, style of titles, location, actors etc.

For the print brief you may start and formulate ideas for the layout of the front page/contents/double page spread, type of music your magazine will feature, cover stories, images etc. 

Film example: http://liamhedleyg321.blogspot.co.uk/2012/05/initial-ideas.html 

Print example: NOTE: This should be more detailed than the example given here! This is provided just a basic guide.

3. Create a PITCH for your ideas. 

Film Brief

Use the example below for guidance as to what to include in your pitch. You must also create a front cover for your pitch with the title of your company logo, proposed film title, certificate and genre.  

PRINT TREATMENT

This document should present your ideas for your music magazine publication and showcase the features, colour scheme, house style, images and target audience for your product. You should also discuss which publishing house you would hope to publish you magazine and state why this house is suitable.

These are the subheadings for the contents page of your treatment sheet:

- Design (Detail how your front page will look. Discuss the choice of masthead and what genre of music your publication will promote.)

- House style (Discuss the choice house style of your publication. House style is 'the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications'. This includes font, colours, design of contents and page layout.)

- Target audience (who would be the target audience for your product? Give a detailed example of who your target market would be.)

- Cover information (how much will your publication cost? Will it be monthly/weekly/bi monthly. How much revenue would you expect to make?)

- Publishing house (which publishing house would print your magazine and why? Look back at your previous institution research.)

The pitch/treatment sheet should explain all of your ideas in detail. It should be professionally presented.