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Assessment 2: Institution Research

PRINT BRIEF

You must conduct research into different publishing houses. This task can be presented in PowerPoint or a Prezi.



1. What titles are published by these publishing houses? Analyse the brand identity of their products. Are there any similarities between the products and house style?
2. Analyse the profits of the company. Which is there most successful publication and why?
3. Who is the target market for their product?
4. Offer a brief history of the company and consider how they have attempted to stay at the forefront of the industry.
5. Finally, how will you use this information in light of the ideas you have for your own magazine publication?

PLEASE REMEMBER: These questions are not exhaustive and I would encourage you to explore issues around institution further.

Here is an example as a guide:


  

Publishing Houses from laurensainsbury

Assessment 1: PRINT

Brief: Print

Using the following subheadings you must explore the generic conventions of MUSIC MAGAZINES. Use images to support your analysis of conventions of products.

- Genre Conventions/Conventional layout (What are the typical conventions of a magazine front cover and contents page. Use the correct key terms to identify these elements)

- Visual style (What colours, images and text are used on the front cover and contents page)

- Font analysis(What font is used? What does the colour and style of the font suggest about the genre?)

- Themes (Identify what kind of stories are usually printed in the magazines.) 

- Audience devices (Explain how all of the above attracts the target audience? Who is the target audience for music magazines? Be specific when describing audience demographic.)

Starting Point Induction Tasks

My starting point work book from Sally Pickford