Assessment 3: Institution Research

PRINT BRIEF

You must conduct research into different publishing houses. This task can be presented in PowerPoint or a Prezi.



1. What titles are published by these publishing houses? Analyse the brand identity of their products. Are there any similarities between the products and house style?
2. Analyse the profits of the company. Which is there most successful publication and why?
3. Who is the target market for their product?
4. Offer a brief history of the company and consider how they have attempted to stay at the forefront of the industry.
5. Finally, how will you use this information in light of the ideas you have for your own magazine publication?

PLEASE REMEMBER: These questions are not exhaustive and I would encourage you to explore issues around institution further.

Here is an example as a guide:


  

Publishing Houses from laurensainsbury

VIDEO BRIEF

Conduct research into FILM DISTRIBUTORS using the following research questions. This task can be presented in PowerPoint or a Prezi. Use screen grabs to exemplify points. DO NOT simply copy text from the internet as you will receive NO marks.

1. Explore and analyse the data for your chosen genre of film on these two websites:
http://www.the-numbers.com/
http://boxofficemojo.com/
http://launchingfilms.com/research-databank/

2. Do you notice any patterns or trends in terms of genres/film releases?
3. What are the audience figures like for your genre of film? How does this compare with other genres?
4. What is the average profit for your film genre? How can you use this information to ensure your film is a success?
5. Who tends to distribute your genre of film? What films have they released recently and have these been profitable?
6. What kind of release does your genre of film receive? Platform/staggered/wide release.
7. Summarise how you will use this data in light of your production. Who would distribute your product? Who is your target market? What kind of profit would you hope to recoup?

PLEASE REMEMBER: These questions are not exhaustive and I would encourage you to explore issues around institution further.

Here is an example:

Institutional research from BethandVicMedia

Assessment 2: Detailed Analysis

AS detailed analysis:

You must conduct research into similar media products. When you create your own product you must show that you understand the micro elements and be able to discuss the connotations of these. Remember the micro elements create meaning for the audience!

Presentation: this task can be presented in a PowerPoint or Word document. Make sure the video/image analysed are embedded onto your blog correctly.

Video
Choose the opening sequence of a film noir/horror/thriller. Analyse the first 3-5 minutes of the sequence. This should be an integrated analysis of all the elements below. Make sure that you use images to break up the text and exemplify your points.

1. Discuss the Cinematography (camera and mise en scene).
2. Discuss how sound is used throughout to create meaning and underscore the action. Use appropriate media terminology.
3. How is the narrative introduced to the audience?
4. How are the characters represented in the film?
5. Finally comment on how the titles are integrated within the film. Discuss the order of the titles and the style of font.

Opening sequence analysis from Thacker123

Print
Choose the front page, contents and double page spread of a magazine. Make sure you choose a genre similar to the genre you wish to make a music magazine for. Use the magazines in class if you wish. Take a picture and post onto your blog.

1. Discuss the font and images used on the front page/contents/double page spread. Consider how these create meaning for the audience and reveal the genre of the product.
2. Identify the conventions of the product and analyse the layout of the front page/contents/double page spread.
3. Analyse the story and language used in the copy. What is the feature about? What kind of questions are asked in the feature? How is the story told - does the story use quotes etc. Describe the register which is used in the copy - is it formal, informal, consultative, casual or intimate?
4. Summarise the house style shown in the products.

Assessment 1: G321 Research and Planning

You must conduct research into the genre conventions of your chosen brief. 

Present using PADLET. 

Conventions of Film Noir from kellymorris92

Brief 1: Video 

Using the following subheadings you must explore the generic conventions of FILM NOIR, THRILLER or HORROR. Make sure that you reference films and images in your discussion of the conventions. You may embed images and YouTube videos into a Padlet. The Padlet should be embedded onto your blog.

1. Characters (List the typical characters you would see in this genre of film)
2. Visual Style (What micro elements would you expect to see in this type of genre of film?.)
3. Iconography (Are there any props/costumes/locations are typical of this genre of film?)
4. Themes (What IDEAS are typically explored in this type of film? Eg. Film Noir has themes of paranoia)
5. Settings (What is a typical setting for this type of genre of film?)
6. Narrative Devices (How is the story normally told in these type of films? Eg. flashbacks/flashforwards) 

Brief 2: Print

Using the following subheadings you must explore the generic conventions of MUSIC MAGAZINES. Use images to support your analysis of conventions of products.

- Genre Conventions/Conventional layout (What are the typical conventions of a magazine front cover and contents page. Use the correct key terms to identify these elements)

- Visual style (What colours, images and text are used on the front cover and contents page)

- Font analysis(What font is used? What does the colour and style of the font suggest about the genre?)

- Themes (Identify what kind of stories are usually printed in the magazines.) 

- Audience devices (Explain how all of the above attracts the target audience? Who is the target audience for music magazines? Be specific when describing audience demographic.)

ices

Extra Photoshop Activity and Pinterest Sign Up

This is a Pinterest board which are great ways of collating ideas.

1. Join Pinterest.
2. Create a Photoshop board for your coursework. The title of your board could be 'G321 Foundation Portfolio'.
3. Your board can be used to pin any ideas from films, Photoshop tutorials, title sequences, creative camera techniques etc.
4. Embed your board onto your blog by copying the embed code and then posting into the HTML option in 'New Post'. The title of this post should be 'G321 Ideas'.


Follow Sally's board Photoshop Tutorials on Pinterest.

Opie Self Portrait Evaluation Guidelines (Map 1: Assessment 1)

Answer the following evaluation questions in as much detail as possible.

1. Which tools did you use to complete the task and describe how you used them to complete your self portrait.

2. Were there any parts of the task/specific tools which you found difficult and if so, what were they and why?

3. Finally, how successful were you in completing the given brief and what improvements would you make next time.

Make sure your Opie task and evaluation are neatly presented. This can be directly into a blog post or you could write this up in Word, upload to Slideshare and then embed onto your blog.

Extension Activity (MAP 1: Assessment 1)

Here is a link to another Photoshop tutorial to try. Make sure you save the final image and post onto your blog together with an evaluation. You may use the same guidelines as the Opie Self Portrait guidelines.

http://www.photoshopessentials.com/photoshop-text/text-effects/image-in-text-photoshop-cs6/

OPIE SELF PORTRAIT - MAP 1: ASSESSMENT 1

Julian Opie Portrait Guide from Sally Pickford

Initial skills analysis from Sally Pickford