Assessment 3: Institution Research

PRINT BRIEF

You must conduct research into different publishing houses. This task can be presented in PowerPoint or a Prezi.



1. What titles are published by these publishing houses? Analyse the brand identity of their products. Are there any similarities between the products and house style?
2. Analyse the profits of the company. Which is there most successful publication and why?
3. Who is the target market for their product?
4. Offer a brief history of the company and consider how they have attempted to stay at the forefront of the industry.
5. Finally, how will you use this information in light of the ideas you have for your own magazine publication?

PLEASE REMEMBER: These questions are not exhaustive and I would encourage you to explore issues around institution further.

Here is an example as a guide:


  

Publishing Houses from laurensainsbury

VIDEO BRIEF

Conduct research into FILM DISTRIBUTORS using the following research questions. This task can be presented in PowerPoint or a Prezi. Use screen grabs to exemplify points. DO NOT simply copy text from the internet as you will receive NO marks.

1. Explore and analyse the data for your chosen genre of film on these two websites:
http://www.the-numbers.com/
http://boxofficemojo.com/
http://launchingfilms.com/research-databank/

2. Do you notice any patterns or trends in terms of genres/film releases?
3. What are the audience figures like for your genre of film? How does this compare with other genres?
4. What is the average profit for your film genre? How can you use this information to ensure your film is a success?
5. Who tends to distribute your genre of film? What films have they released recently and have these been profitable?
6. What kind of release does your genre of film receive? Platform/staggered/wide release.
7. Summarise how you will use this data in light of your production. Who would distribute your product? Who is your target market? What kind of profit would you hope to recoup?

PLEASE REMEMBER: These questions are not exhaustive and I would encourage you to explore issues around institution further.

Here is an example:

Institutional research from BethandVicMedia