Primary Audience Research Task

You are required to do some primary audience research when planning your opening sequence. Find out about your audience before filming your sequence. I have embedded a YouTube clip that explains how to use google docs to create a survey which can be emailed directly your target audience. Once complete you will receive some excellent data in the form of graphs, which you can analyse and refer to when continuing to plan and film your sequence. This should ensure that you are always considering your target audience throughout the production process.

Treatment Sheet Example

Below is an example of a TREATMENT SHEET. This document will collate all of your ideas for your film sequence detailing elements such as costumes, locations and themes of narrative.

Treatment Sheet For Opening Sequence from alllllexx

Creating a script

This document is useful when it comes to creating a script - particularly the detail of types of shot in the script. You must consider which shots you will you use carefully. That's why we have done all of the analysis of opening sequences!

How To Prepare For A Film Shoot GUIDE from amar4life

Statisitical Year Book useful for Audience and Institution

An excellent resource for studying Film. Particularly useful are the chapters on Audience and Distribution which should help you complete both institutional and audience research for either Thriller/Horror/Crime (Film Noir).

• Institutional (Distributors) Chapter 9 Page 88.  

• Audience chapter 15 Page 142.

Statistical year book 2012 from carlpercival

Audience Research

An obvious starting point for this task is the following site: http://www.bbfc.co.uk/. However you are expected to do more than just copy the information from this site. Have a look at the box-office totals from your genre and see if you can find a breakdown of the audience that watches films from your chosen genre.

Secondly you need to create an audience profile of a typical fan of your genre, consider age, gender, class, ethnicity, image and other cultural interests.

Institution Research

• Institution Research
• Look at the-numbers.com and boxofficemojo.com and look at the success of your genre and studio.
• Which genres are most profitable? Can you notice any trends at the box office?
• How much does you genre take on average at the box office? How can you ensure a good return for your chosen studio?
• Who tends to produce and distribute your genre of film?
  
  
  
  

New task - Thursday 17th January 2013

Please make sure the conventions and history of genre task is completed as soon as possible. Each member of the group should post the task on their own blog. Use the embed code!

The next task is to complete a detailed analysis of an opening sequence of a film. This is an INDIVIDUAL task. Consider the presentation of your analysis and use images and embed the sequence if possible.

Week Commencing 14th January 2013

The above work should be completed and posted on to your blogs before Wednesday 16th January.