Audience Theory

Audience Theory presentation

The Dark Knight Bank Robbery Scene

The Conversation opening title sequence

Video Mark Criteria

•  material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions; 
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

To receive 60 marks for your construction you must show excellent skill in the above.

Royalty Free Music

If you search 'FREE ROYALTY FREE MUSIC' into Google there are many sites where you can download copyright free tracks if you are struggling to create on using Garageband. Remember, if you do use any of the tracks you hear on these sits you MUST show evidence on your blog that it is copyright free and where you accessed the track from.

http://www.royaltyfreemusiclibrary.com/free-royalty-free-music.php

http://royaltyfreemusicmp3.com/no-cost.html

Call Sheet

Below is an example of a Call Sheet. This is part of the planning of your production and you need this sheet to detail your location, kit, props and actors which you will need and when. It is very important to show good time management to achieve the higher marks.

Call Sheet Final from poppymae

Primary Audience Research Task

You are required to do some primary audience research when planning your opening sequence. Find out about your audience before filming your sequence. I have embedded a YouTube clip that explains how to use google docs to create a survey which can be emailed directly your target audience. Once complete you will receive some excellent data in the form of graphs, which you can analyse and refer to when continuing to plan and film your sequence. This should ensure that you are always considering your target audience throughout the production process.

Treatment Sheet Example

Below is an example of a TREATMENT SHEET. This document will collate all of your ideas for your film sequence detailing elements such as costumes, locations and themes of narrative.

Treatment Sheet For Opening Sequence from alllllexx

Creating a script

This document is useful when it comes to creating a script - particularly the detail of types of shot in the script. You must consider which shots you will you use carefully. That's why we have done all of the analysis of opening sequences!

How To Prepare For A Film Shoot GUIDE from amar4life

Statisitical Year Book useful for Audience and Institution

An excellent resource for studying Film. Particularly useful are the chapters on Audience and Distribution which should help you complete both institutional and audience research for either Thriller/Horror/Crime (Film Noir).

• Institutional (Distributors) Chapter 9 Page 88.  

• Audience chapter 15 Page 142.

Statistical year book 2012 from carlpercival

Audience Research

An obvious starting point for this task is the following site: http://www.bbfc.co.uk/. However you are expected to do more than just copy the information from this site. Have a look at the box-office totals from your genre and see if you can find a breakdown of the audience that watches films from your chosen genre.

Secondly you need to create an audience profile of a typical fan of your genre, consider age, gender, class, ethnicity, image and other cultural interests.

Institution Research

• Institution Research
• Look at the-numbers.com and boxofficemojo.com and look at the success of your genre and studio.
• Which genres are most profitable? Can you notice any trends at the box office?
• How much does you genre take on average at the box office? How can you ensure a good return for your chosen studio?
• Who tends to produce and distribute your genre of film?
  
  
  
  

New task - Thursday 17th January 2013

Please make sure the conventions and history of genre task is completed as soon as possible. Each member of the group should post the task on their own blog. Use the embed code!

The next task is to complete a detailed analysis of an opening sequence of a film. This is an INDIVIDUAL task. Consider the presentation of your analysis and use images and embed the sequence if possible.

Week Commencing 14th January 2013

The above work should be completed and posted on to your blogs before Wednesday 16th January.