How to use Slideshare

How to create a hyperlink

Assessment 2: Institution Research

PRINT BRIEF

You must conduct research into different publishing houses. This task can be presented in PowerPoint or a Prezi.



1. What titles are published by these publishing houses? Analyse the brand identity of their products. Are there any similarities between the products and house style?
2. Analyse the profits of the company. Which is there most successful publication and why?
3. Who is the target market for their product?
4. Offer a brief history of the company and consider how they have attempted to stay at the forefront of the industry.
5. Finally, how will you use this information in light of the ideas you have for your own magazine publication?

PLEASE REMEMBER: These questions are not exhaustive and I would encourage you to explore issues around institution further.

Here is an example as a guide:


  

Publishing Houses from laurensainsbury

Assessment 1: PRINT

Brief: Print

Using the following subheadings you must explore the generic conventions of MUSIC MAGAZINES. Use images to support your analysis of conventions of products.

- Genre Conventions/Conventional layout (What are the typical conventions of a magazine front cover and contents page. Use the correct key terms to identify these elements)

- Visual style (What colours, images and text are used on the front cover and contents page)

- Font analysis(What font is used? What does the colour and style of the font suggest about the genre?)

- Themes (Identify what kind of stories are usually printed in the magazines.) 

- Audience devices (Explain how all of the above attracts the target audience? Who is the target audience for music magazines? Be specific when describing audience demographic.)

Starting Point Induction Tasks

My starting point work book from Sally Pickford

New exemplar material here!

http://ocrmediastudies.weebly.com/ 

Create an A4 advert for your media product

Create a promotional advert for your film in Photoshop.

You must aim to include:

–Appropriate Text/Pull quotes

–Tag Line

–Certification information

–What kind of release it will be (wide/platform/exclusive limited runs/territorial release.)

–Choice of font will reflect the genre – and create a brand identity.

–Image and colours should be chosen to appeal to the audience.

–Must include appropriate conventional information.

Create a promotional advert for your magazine in Photoshop.

You must aim to include:

–Appropriate Text/Pull quotes/sell lines 

–Who will be the publishing house?

–How often is it published?

–Which platforms will your magazine be available on?

–Choice of font will reflect the genre of music – and create a brand identity.

–Image and colours should be chosen to appeal to the audience.

–Must include appropriate conventional information.

How to wrap text around an image in InDesign

To wrap text around an image make sure that your image is saved as a PNG with a transparent background.

Then selects WRAP TEXT and select the following options to allow the text to wrap around the edges of the image.

Evaluation Presentation Methods

Platforms

Wix - Use this to create a themed website to showcase your work and also show creative skill in presentation. Allows you to embed a host of content.

Weebly - Use this to create a themed website to showcase your work and also show creative skill in presentation. Allows you to embed a host of content.

Blogger - Simply create an EVALUATION page and link all 7 answers.

Digital Presentation Methods

PowerPoint (only use once)

Video - Can be created in a whole host of ways! Directors commentary, documentary style, DVD extras, interviews with cast etc. Always include cuts to images/videos to exemplify your points.

Podcast/Audio

Prezi (only use once)

Text with images in a Word Document (only use once)

InDesign Advice

1. Save all of your images as a TIFF format.
2. Open a new document and decide how many columns you want on your page. It is advised that your gutter be set at 3mm which is magazine standard. You may also want to minimise your margins too to make full use of the page.

3. To insert text select the text box icon and stretch out where you want the text to be placed. Then copy your text in and set the amount of columns which you require. You must also set the gutter width.

4. You will need to add in images to your document. Make sure that these are saved as 'TIFF' files. Go to edit, then PLACE, and then select the file which you want to put in to your document. You then get to place the image into your document. Make sure that if you need to WRAP TEXT around the image that you crop the image appropriately. InDesign works like Photoshop and you will access your layers here:

TIP! When resizing images hold down the cmd and shift key to ensure the ratio is kept correct. Otherwise you will CROP your image. 

5. To WRAP text around the image, first select the image and then select TEXT WRAP. This is where you will find this option:

You will need to set a gutter around the image. I would suggest 3mm.

6. You may wish to incorporate some shapes such as a rectangle to highlight your contents page etc. You can do this in InDesign by selecting the shape tool and then drawing out your shape on your page. You can then re adjust your layers so that this image is behind the text.

TIP! You may want to change the opacity of the shape. You do this on the top menu bar and change the percentage:

7. If you have any other types of shapes such as a puff star, these should be saved as a TIFF file and then imported in to your document. 

FINALLY - You may wish to use a grid to help you position the elements on your page.